Catalina Luna

Design > Communications > Research > Cultural Mediation


I am a visual communications strategist and graphic designer with over 10 years of experience, developing inclusive and impactful design for mission-driven organizations across the United States, Latin America, and Europe. My work connects visual storytelling, cultural representation, environmental stewardship and human-centered design to uplift projects focused on equity, social justice, and community engagement. I specialize in transforming complex narratives into accessible, visually compelling forms of communication that resonate across languages, cultures, and audiences.

Throughout my career, I’ve collaborated with nonprofits, cultural institutions, and advocacy campaigns that place underrepresented communities and the natural world at the center: from shaping environmental storytelling at Bay Nature Institute, to designing inclusive educational and fundraising campaigns in Spain, as well as leading visual identity strategies at cultural institutions like SFJAZZ and the Oakland Museum of California. At the heart of this work is a belief that design can be a prism reflecting myriad possibilities; by making communication accessible, culturally relevant, and rooted in the realities of the communities it serves. I lead with observation and research, shaping visual strategies that reflect the people and places I design for.

With a global perspective shaped by my immigrant experience and working in across borders, I believe in using visual communication as a catalyst for connection with others contexts and experiences, encouraging community participation and cultural resilience.


SHE / HER

Education
Masters degree in Research and Experimentation in Design
BAU, Design College of Barcelona. Spain.

Bachelors Degree in Graphic Design
Universidad Diego Portales, Facultad de Arte, Arquitectura y Diseño Santiago, Chile

Professional Experience

Bay Nature Magazine |  Designer
www.baynature.org
September 2025 – to-date


Cabras Documentary | Producer
www.instagram.com/cabrasychivas_film

September 2025 – to-date


Prospera | Consultant
www.prosperacoops.org
November 2021 – May 2024


SFJAZZ | Lead Designer
www.sfjazz.org

November 2021 – May 2024

Oakland Museum of California | Communications Design Manager
www.museumca.org
June 2018 – September 2019 

San Francisco International Film Festival | Designer for the 60th, 61st & 63 edition
www.sfiff.org
January 2017 – April 2017 / January 2018 – April 2018 / January 2021 – April 2021

Cinemachile | Art Director-Lead Designer
www.cinemachile.cl

September 2014 - June 2016 

Internships
ABD ngo Barcelona, Spain
Designer for the urgent campaign YO SI TE VEO
(I DO SEE YOU) that aimed to visibilize vulnerable people during confinement.
May 2020 to June 2020. www.yositeveo.org

Procorp Santiago, Chile
Design assistant in the creative department.
May 2012 to August 2012. www.procorp.com




Design Lead 
SFJAZZ | 2021–24


Responsible for all brand management for SFJAZZ, design, and production of seasonal graphics, advertising (online, print, digital, social media and broadcast), and collateral assets. Directed and reviewed all design and branding materials produced by the design team.
         SFJAZZ is a recognized non-profit organization which leads in jazz creation, presentation, and education. SFJAZZ explores the full spectrum of jazz working to develop the audience for jazz in the San Francisco Bay Area and beyond.